For the Vienna Business Agency’s competition of ideas, creatives, producers, manufacturers, and everyone else was invited to share their perspectives – focusing on cities through the eyes of children. All the submissions – design concepts, innovative technologies, and sharing models – represented relevant inspirations in a dialogue between city, creatives, and business. All of them were ideas intended to enhance the daily urban life of children, now and in the future. The winning project dealt with the roadway as a playground. Childhood systems of symbols were used to inspire the imaginative use of residential streets, simultaneously pointing out these alternatives to drivers, etc.